Lana Wachowski es la nueva imagen de Marc Jacobs

El diseñador Marc Jacobs ha anunciado que entre los modelos que representarán su marca en la colección primavera/verano de 2016 se incluye a la directora de cine transexual Lana Wachowski – “Matrix”, “Sense8”-.

La campaña pretende tener una narrativa visual a través de eventos conectados entre sí, protagonizados por gente que ha influido a Marc Jacobs, con el hilo común de celebrar la belleza y la igualdad.

This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking. The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality. It is with an overwhelmingly full heart that I share this first portrait of our Spring/Summer 2016 ad campaign. Lana Wachowski. I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award, (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery. She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana’s words in my daily life and sharing her speech with close friends. In the days before our Spring/Summer ‘16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, “fashion show virginity.” Lana’s ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, “learning you can make important friends at anytime in your life.”

Una foto publicada por Marc Jacobs (@themarcjacobs) el 6 de Ene de 2016 a la(s) 1:05 PST

Marc Jacobs dice que vió por primera vez a Lana Wachowski en el vídeo de aceptación del premio a la visibilidad de HRC de 2012 -si no lo habéis visto, deberíais, es de los mejores discursos que he escuchado-, y que su discurso lo impactó. A partir de ahí se pusieron en contacto y parece que Lana Wachowski ha aceptado hacer las veces de modelo en una campaña que ya aventuramos que será diferente.

Marc Jacobs va publicando en su cuenta de Instagram los personajes que colaborarán en esta campaña y de momento, además de Lana Wachowsky, también se ha anunciado la participación de la actriz bisexual Sandra Bernhard.

I first saw Sandra Bernhard in the 1982 film, “The King of Comedy,” and was in absolute awe of her cynicism, sarcastic wit and unfiltered in-your-faceness. Her sense of humor, comedic timing and brilliant irreverence has always been so admiringly bold. Sandra’s comedic consciousness, integrity and genuineness is harsh, hard and authentic. This portrait of my friend Sandra by David Sims -styled by Katie Grand – for our SS16 ad campaign perfectly captures her acerbic vocal styling, pure intensity and punchy rhythm. @sandragbernhard

Una foto publicada por Marc Jacobs (@themarcjacobs) el 10 de Ene de 2016 a la(s) 4:25 PST

Por los personajes escogidos hasta el momento, parece que estamos ante una campaña muy interesante. Tendremos que estar atentos.